Retail Trends
Healthy Grown® is a complete brand concept designed to help a grocer’s produce department realize the full potential of fresh potato sales. Its appeal to health-conscious consumers is powerful – and retailers can select from a dedicated group of Wisconsin Shippers who can help identify the best way for you to communicate the Healthy Grown® message to your customers.
- Potatoes are a high-volume item
- Versatility is a prime aspect of the potato’s appeal – potatoes are often a major component of meals cooked at home.
- Potatoes offer variety – russets, whites, and reds are mainstream varieties, and exotic varieties like fingerlings, yellow finns, and purple potatoes challenge cooks who love to try new things.
- Potatoes are a great value – even when offered at a premium price, and provide tremendous nutrition, versatility, and convenience.
- Potatoes have very low-price sensitivity – unlike bread, milk, or cereal, they are not benchmark products for price, nor are they seasonal like other produce that experience seasonal fluctuation.
