More than ever, today’s consumers like to know where their food comes from, what its nutritional benefits are and how they can make the most of their meal. And when it comes to potatoes, plenty of consumers aren’t aware that different potato varieties have different uses. In other words, not every potato is meant to be a baked potato.
To optimize Wisconsin potato sales, we suggest the following:
- Download our Pick the Perfect Potato Poster and display it prominently. Be certain your staff understands the different potato varieties so they are prepared to answer consumer questions.
- Utilize POP that demonstrates the nutritional value of a potato so you can help consumers make smart dietary choices.
- Consumers like to try new things. Share recipe cards that provide them with fresh ideas.
- Keep your stock fresh. Potatoes need plenty of ventilation and like a cool, dark space. Potato bins are ideal. Also remove soft, damaged or green potatoes.
- Cross-category displays can be very powerful. Consider pairing potatoes with other fresh items — make interesting food combinations that give your consumers fresh ideas for home and entertaining.
- Russets aren’t the only potato. Consumers are showing a growing interest in golden, reds, purples and fingerlings. Consider placing the gourmet potato options front-and-center so they’re the first potato people see, with Russets nearby.
- Variety is a good thing. Seasons and economics play a role in consumer demand, so give careful consideration to the packaging and bulk options you provide.
