Sustainable Potatoes

Two-thirds of U.S. land is privately owned — and the majority of that land is used for agriculture. So we understand that what we do on our farms impacts the world around us.

That’s why, in 2001, the Wisconsin Potato and Vegetable Growers Association partnered with the University of Wisconsin-Madison, the International Crane Foundation, World Wildlife Fund and the Defenders of Wildlife and established the Wisconsin Eco-Potato partnership. The result? A sustainable standard for growing potatoes — Healthy Grown®. The product? High-quality, eco-friendly russet, red and white Wisconsin potatoes.

Our Healthy Grown sustainable farmers work with ecologists, conservationists and University of Wisconsin researchers to

  • Utilize and find better, less-invasive ways to manage pests and invasive plants
  • Restore natural ecosystems
  • Prevent erosion
  • Support native plants and animals
  • Conserve quality waterWater Task Force Brochure
  • Improve potato production

Every Healthy Grown farm is certified by an independent oversight organization each year. It ensures our Healthy Grown growers pass annual whole-farm audits, and that all our packers and shippers maintain sustainability standards.

Awards and honors

  • USDA Secretary’s Honor Awards for Maintaining and Enhancing the Nation’s Natural Resources and Environment
  • World Wildlife Fund Gift to the Earth Award
  • International IPM Award of Achievement
  • International Crane Foundation Good Egg Award for Excellence