Wisconsin Potato and Vegetable Growers Association

In the December 2010 Badger Common’Tater

2010 Wisconsin Potato Crop Report:  Good Quality Despite Tough Growing Conditions.

The growing season was significantly warmer and we received more rainfall than in recent previous years.  Growers experienced a good harvest season after early harvest rain delay days.  Light frost was experienced in late September, but no hard freezing temperatures until October.  For the full crop report, see the December 2010 issue of The Badger Common’Tater.

Wendy’s Offers Skin-on Fries to Cook Up Sales

While McDonald’s has been making a splash recently with the return of its pseudo-pork product the McRib, Wendy’s is taking quite a different marketing approach. Armed with the slogan “Quality is Our Recipe,” the fast-food restaurant has made a number of digs at McDonald’s recently, from pointing out its fish sandwich is hand-cut North Pacific cod to making it clear that its beef is never frozen.  This theme continues with the newest fresh and natural addition to the Wendy’s menu, skin-on russet potato fries with sea salt.  See the December issue of The Badger Common’Tater for the full story.

WPVGA Attends PMA Fresh Summit

The Wisconsin Potato & Vegetable Growers Association attends various events, conferences and trade shows throughout the year, but none more important than the Produce Marketing Association’s Fresh Summit International Convention & Exposition.  This year’s Fresh Summit was held October 15-18 at the Orange County Convention Center in Orlando, Florida.  The WPVGA has attended the PMA Fresh Summit for over 25 consecutive years.  Each year attendees of the show are invariably asked upon their return to Wisconsin, “How was the Fresh Summit this year?”  To answer that question, you must first ask yourself, what determines a successful trade show?

The WPVGA Marketing Committee’s Spudster promotion has evolved from giving away one Harley-Davidson motorcycle to giving away five Genuine 50 scooters.  Two of the scooters were on display at the WPVGA’s booth at the PMA Fresh Summit in Orlando in October.

To read more, see the December 2010 issue of The Badger Common’Tater.

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