Wisconsin Potato and Vegetable Growers Association
Interview with Blair Richardson
The United States Potato Board (USPB), the nation’s potato marketing organization and the central force in implementing programs that will increase demand for potatoes, named produce industry veteran, Blair Richardson, as President/CEO, effective August 1, 2013.
Over the past four years, Richardson served as CEO for the combined entities of WesPak Sales, Inc., and Enns Packing, Inc., Dinuba, CA, as he assisted the owners of the 110-year-old business in a transition through their generational gap. Through that process, Richardson also facilitated a corporate merger/acquisition of the operations by a group, including the owners of Rivermaid Trading Company, in 2012. During the spring/summer of 2013, Richardson then facilitated a second merger of operations between WesPak, Inc., and Precision Produce.
The United States Potato Board (USPB), the nation’s potato marketing organization and the central force in implementing programs that will increase demand for potatoes, named produce industry veteran, Blair Richardson, as President/CEO, effective August 1, 2013.