Wisconsin Potato and Vegetable Growers Association

Interview with Brian Hrudka

02 01 12 - Brian HrudkaAt the 2012 Potato Expo held in January in Orlando, Bayer CropScience announced the launch of Good Growing Link, a Web-based tracking tool powered by food safety and traceability technology leader FoodLogiQ, Inc. The Good Growing Link helps users identify, measure and improve their sustainability efforts, and provides a tool to merchandise these contributions to customers and other stakeholders. Bayer CropScience expects the Good Growing Link will help the entire food chain demonstrate and communicate its commitment to sustainability – starting at the farm level.

Brian Hrudka serves as Food Chain Manager, Marketing – Horticultural Crops for Bayer CropScience in Research Triangle Park, North Carolina. A native of Canada, Hrudka has a Bachelor of Science Degree in Biochemistry from the University of Western Onatrio and Master’s Degree in Business Administration from the University of Western Ontario Ivey School. At the 2012 Potato Expo, Hrudka provided the introduction to a general session panel discussion titled, “Sustainability in Action-Value¬† Chain Partners Discuss Current Activities.”

In the interview, Hrudka describes Good Growing Link and how it can be an excellent tool to help measure and improve sustainability.

Read the complete February 2012 interview with Brian Hrudka.

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