Wisconsin Potato and Vegetable Growers Association

Into the Outdoors Wins 8th Emmy Award

November 14th, 2011 | Posted in: News

Into the Outdoors, a television series dedicated to educating children on Wisconsin’s natural, economic and cultural resources and activities, earned its eighth Emmy award for “The Art and Science of Cheesemaking” and “Tater Tales” in the category of Outstanding Achievement in Children’s/Teen Program or Series. The award was presented November 6 by the Chicago/Midwest Chapter of the National Academy of Television Arts & Sciences at the Alhambra Palace in Chicago, Illinois.  

Into the Outdoors, produced by Discover Mediaworks, Inc., is now in its 11th year, and has been nominated for an Emmy every year since its broadcast debut in 2001. The show has built its reputation on the respectful and direct way it educates and informs kids on important topics.

 “When the nominations were announced, I sent an e-mail to all the kids we worked with and they were so excited,” said producer, Amy Wallace. “Now, I get to tell them that we actually won! It’s incredible and surreal. I love what I do and to be recognized for the hard work we put into making this show is truly a dream come true!”

The nominated episodes were created in conjunction with the Wisconsin Milk Marketing Board (WMMB) and the Wisconsin Potato and Vegetable Growers Association (WPVGA). The focus of the episodes was to educate children about the production and variety of cheeses available in Wisconsin as well as the different types of potatoes produced in the Badger state.

“We are thrilled to receive this prestigious award—recognition of the hard work and creativity of our staff and a reflection of the good work happening on Wisconsin’s dairy farms and in our state’s dairy industry,” said Patrick Geoghegan, WMMB Senior Vice President of Corporate Communications.

Executive Producer, Mark Rose, credits the entire Into the Outdoors team for the success of the popular television show.

“We are overjoyed,” said Rose. “We work extremely hard on creating this show. This award is an acknowledgement of our effort. I’m incredibly proud of the entire team that makes Into the Outdoors possible and look forward to working on many more episodes for years to come.”

Into the Outdoors airs in markets in Wisconsin and throughout the Midwest. A complete listing of stations is available at http://www.IntoTheOutdoors.org. To view the winning episodes, visit www.kiddidel.com. 

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