DATCP Publishes Third Edition Local Food Marketing Guide

The Wisconsin Department of Agriculture has updated the Wisconsin Local Food Marketing Guide. New entries in this third edition include information about business development, using social media for marketing, business contracts, updated regulations and more.

The guide may be downloaded for no cost from DATCP’s website and can be mailed upon request. The publication includes information and strategies about reaching consumers directly through farmers markets, community supported agriculture, agritourism, farm markets, roadside stands and pick-your-own operations. It also includes information on selling through intermediate channels such as restaurants, grocery stores, schools, hospitals and distributors.

The guide can help farmers and retailers make decisions about pricing, labeling and insurance. It also provides guidelines for getting proper licensing, following regulations and meeting food-safety standards.

To request a copy, call DATCP at 608-224-5112.