NPC Launches #EssentialAg Campaign

U.S. Potato Industry Members,

First of all I want to thank all of you for working so hard to meet the spike in retail demand for potatoes and for all of your hard work getting a new crop in the ground. We saw historically high levels of demand for U.S. potatoes domestically and internationally in 2019 and despite all of the uncertainty, I think that 2020 will be very strong as well.

Below please see a message from the National Potato Council. This is an excellent way to honor all of you and to let America know about the hardworking members of the potato industry across this country. I hope that many of you can participate and help spread the word.

Stay Well,
John Toaspern
Chief Marketing Officer
Potatoes USA

A Message From the National Potato Council

Dear Potato Industry Partners –

As you may have seen, today, March 24, 2020, has been recognized by President Trump as National Agriculture Day: https://spudman.com/news/president-trump-proclaims-march-24-national-agriculture-day/

In recognition of the day, the National Potato Council launched a new social media campaign to thank all of those working to keep America’s food supply safe, secure, and abundant. The campaign is called #EssentialAg, and it aims to thank the men and women of the U.S. food supply chain who are rightfully considered “essential workers” every day, but particularly so during the current COVID-19 pandemic.