Wisconsin Potato and Vegetable Growers Association

Alsum Farms Assoc. Rides in Tour De Fresh

FRIESLAND, Wis. — Alsum Farms & Produce Team member Gary Stevens will ride from Hickory, N.C. to Atlanta, Ga. on behalf of one Wisconsin School District to raise funds to place salad bars in area schools. Stevens is riding on behalf of the School District of La Crosse which will allow children in the Coulee Region the opportunity to have access to fresh, wholesome produce.

The 275 mile ride begins on October 19 to benefit the United Fresh Produce Association’s Let’s Move Salad Bars to Schools campaign and will finish October 22 at the PMA Fresh Summit in Atlanta.

Tour de Fresh, presented by The California Giant Foundation, is the first-of-its-kind, collaborative event that unites the fresh produce industry for a four-day cycling event that raises funds to benefit the Let’s Move Salad Bars to Schools campaign.

The goal of the 2015 Tour de Fresh and its participants is to privately finance 100+ new salad bars in school districts across the country. At a cost of less than $3,000 per salad bar per school, sponsors and participants look forward to providing children the choice of healthy fruits and vegetables every day at school.

To support Stevens ride to raise funds for Let’s Move Salad Bars to Schools campaign, visit http://www.crowdrise.com/2015TourDeFresh/fundraiser/garystevens1.

“I am honored to be representing the produce industry with fellow riders for a wonderful cause,” Stevens says. “The children of this nation deserve to have the option to eat healthy while at their respective learning institutions. I applaud the efforts of all the riders along with our sponsors for supporting this fundraiser.”

Additional information about Tour de Fresh can be found at www.TourdeFresh.com.

To learn more about Alsum Farms & Produce, its full-line of products, healthy potato recipes and the nutritional benefits of potatoes, visit www.alsum.com.

— Alsum Farms & Produce Inc.

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