Wisconsin Potato and Vegetable Growers Association
Bayer CropScience Launches New Award to Recognize Produce Industry Innovators
ANAHEIM, Calif. (Oct. 20, 2014) – Bayer CropScience will honor a leader in the produce industry whose thinking, practices and use of technology enhance the role of produce in creating better lives.
The Bayer CropScience Produce Innovation Award will recognize a grower, whose innovative efforts improve yield and quality of a produce crop;increase accessibility of produce to a broader group of people; or increase demand for produce by expanding awareness and appreciation for the health benefits of fruits and vegetables, including tree nuts and potatoes.
“Bayer CropScience is proud to honor a grower with this award demonstrating the power of ‘Science For A Better Life,’” said Rob Schrick, horticulture lead, Bayer CropScience. “’Science For A Better Life’ is our mission at Bayer, and we’re excited to spotlight an innovator that deploys methods in the field, across their operations or within the supply chain to enhance the positive contribution of produce on individual lives and society overall.”
“There currently is a great deal of discussion surrounding the nation’s health, and there are many challenges regarding nutrition and produce availability among economically and culturally diverse communities. One thing is for certain: fruits and vegetables, including potatoes and tree nuts, provide crucial nutrients to positively impact health and enhance lives.”
Bayer announced the new award program during the Produce Marketing Association’s Fresh Summit Convention and Expo in Anaheim, California. Entries will be accepted now through January 5, and the winner will be announced during Bayer’s 10th annual Ag Issues Forum, being held February 24 – 25, 2015, in Phoenix, Arizona.
The award is open to any grower who receives a significant portion of income from the production of a crop within the citrus, grape, pome fruit/stone fruit, tree nut, vegetable or potato industry. The winner will receive an all-expense paid trip to the 2015 Ag Issues Forum in Phoenix, a $10,000 grant to advance their award-winning innovation or to support a project in their local community that also increases the positive contributions of produce in people’s lives, a $2,000
gift card to the Apple Store to further efforts in business technology, and recognition as a produce innovator.
“We are looking for individuals and operations who aren’t afraid to try new things and who embrace technology to advance the industry and enhance the positive contributions of produce,” Schrick said.
Bayer CropScience aims to leave a better world, harnessing cutting-edge agricultural innovations to deliver on Bayer’s mission: Science For A Better Life. Bayer’s Horticulture group offers customized, integrated crop solutions based on high-quality vegetable seeds, effective chemical and biological crop protection, and complementary services.
Visit www.bayercropscience.us/ProduceInnovationAward for more information, official rules or to submit an application.
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About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, agriculture and high-tech materials. Bayer CropScience, the subgroup of Bayer AG responsible for the agricultural business, has annual sales of EUR 8,819 million (2013) and is one of the world’s leading innovative crop science companies in the areas of seeds, crop protection and non-agricultural pest control. The company offers an outstanding range of products including high value seeds, innovative crop protection solutions based on chemical and biological modes of action as well as an extensive service backup for modern, sustainable agriculture. In the area of non-agricultural applications, Bayer CropScience has a broad portfolio of products and services to control pests from home and garden to forestry applications. The company has a global workforce of 22,400 and is represented in more than 120 countries. This and further news is available at:www.press.bayercropscience.com.
Bayer CropScience Media Hotline, 1-862-404-5118, or Casey Allen Manager of External Communications