Wisconsin Potato and Vegetable Growers Association

USPB Retail Test & Learn Results

During FY2015 the USPB conducted a test and learn with two retailers to determine the impact of in-store radio and signage on the potato category as a whole as well as locally grown potatoes.  The test showed that in-store radio and signage was not enough to overcome higher than rest of market prices.  Messages did tout locally grown potatoes and resulted in a sales increase in these SKUs.  For more information on the test and results please see the case study summary below.

Case Study Summary

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Volume 15, Issue 38 | September 22, 2023

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