The WPVGA was one of over 50 exhibitors at the 13th annual Food for Thought Festival in Madison, Wisconsin on Saturday, September 17. Organized by REAP (Research, Education, Action and Policy) Food Group, this festival celebrates the opportunity to eat more pleasurably, healthfully, and sustainably with a focus on the Buy Local movement and Wisconsin farmers. The event took place in the shadow of the Capitol on Martin Luther King Jr. Blvd. and offered attendees food samples, cooking demonstrations, and a chance to meet local growers.
Also helping out at the WPVGA booth were Rick Kantner from Alsum Farms & Produce, UW researcher Paul Bethke, Tim Feit from the WPVGA, and Sydney Marks who donned the Penelope Potato mascot costume. Event attendees were offered delicious WPVGA potato chips, recipe brochures, and information on Wisconsin potatoes.
Adding to the fun, the WPVGA’s held potato sack races near the Kids’ Tent, reminding everyone to stay active and eat healthy. Both kids and adults enjoyed participating in the races. All participants were rewarded with bags of Wisconsin Healthy Grown Potatoes and Alsum’s Fast & Fresh microwaveable potatoes.