Wisconsin Potato and Vegetable Growers Association

Interview with Jim Prevor

Jim Prevor is widely recognized as a leader in assessing the state of the perishable food industries and analyzing the prospects for the retail and foodservice venues in which perishable foods are bought and sold. His comments and insights on a broad range of subjects — including food safety, genetically modified organisms, irradiation, consumer dynamics, the state of food prices, sustainability and the competitive dynamics in the food retailing industry — have been seen and heard on CNN, the Fox Business Channel, the BBC, NPR, many network affiliates and over 100 newspapers, magazines and associated
websites, including The Washington Post, The New York Times, USA Today, The Times of London, The Chicago Tribune and The Los Angeles Times.

The founder and editor-in-chief of both PRODUCE BUSINESS and DELI BUSINESS magazines, Mr. Prevor spearheaded the purchase and repositioning of AMERICAN FOOD AND AG EXPORTER magazine and FOOD DISTRIBUTION MAGAZINE. In addition he launched The Retail Institute, The International Prepared Foods Conference and Exposition and was a founding partner in the launch
of both the Institute for Produce Entrepreneurs, designed to help family businesses, and Perishable Solutions, a consultancy specializing in bringing strategic thinking to the fast-moving business of perishables.

Interview with Jim Prevor.

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