Targeted strategies will be implemented to drive demand and elevate the category
A new partnership between Potatoes USA and the Independent Grocers Alliance (IGA) has been finalized to help independent grocers capitalize on America’s favorite vegetable with best-in-class resources, shopper insights and potato merchandising best practices.
Why it matters: Potatoes are a key grocery basket-builder. Grocery stores bring in an average $90.50 per basket with potatoes versus $47.47 without the vegetable, according to an Information Resources Inc. (IRI) product affinity study. Potatoes also account for over 10% of all vegetable sales.
With 80% of Americans reaching for potatoes weekly at the store, grocers can grow baskets by featuring the popular produce in their summer marketing.
IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of over $43 billion per year. The Alliance includes more than 6,300 stores globally, with operations in 46 U.S. states and more than 25 countries.
Through the partnership, targeted strategies will be implemented to elevate the potato category, driving demand and increasing sales in grocery outlets. At the same time, independent grocers can use key marketing resources to better meet consumer needs and preferences.
