Wisconsin Potato and Vegetable Growers Association

Ad Effectiveness Case Study

The United States Potato Board released a one page summary on the results of their ad effectiveness test and learn.  The test and learn was conducted to access the impact of circular ads featuring prepared potatoes versus raw potatoes.  While the test had mixed results, the findings provide some great insights.

Ad Effectiveness Case Study Summary

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Volume 15, Issue 38 | September 22, 2023

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