By Joe Kertzman, managing editor, Badger Common’Tater
Family owned and operated since its inception in 1951, Kriete Truck Centers has been earning customer trust through honesty and proven expertise in product, service, and support for more than 70 years.
Currently operating 10 locations across Wisconsin, Kriete offers the full lines of Mack, Volvo, and Hino heavy-duty and medium-duty trucks, Autocar terminal tractors, and seven equipment/trailer lines.
With 500-plus employees spread throughout the 10 Wisconsin dealerships and Milwaukee corporate office, Kriete offers an all-encompassing suite of truck services, from financing and full-service lease programs to rental, sales, service, and parts.
Trailer, body, and loader options include equipment and implements from Barko, Cross Country Manufacturing, Great Lakes, Kesla, Palfinger, and Serco.
“Kriete Truck Centers has a foundation built on family and trust with people in and out of its dealerships,” says Joe Ebben, who works in new Mack, used truck, and Cross Country Trailer sales for the company. “That message is passed on to our employees and customers by showing, not telling.”
“It impresses me that, when the owner of our company, David Kriete, comes to visit, you can truly see he has ties to every single person, knowing their names and backgrounds,” Ebben says. “He will reflect on a past conversation about something going on in their lives.”
