WPVGA Hosts Potato Marketing Association of North America Conference in Wisconsin Dells
By Joe Kertzman, managing editor, Badger Common’Tater
There was a full slate of meetings and an aggressive agenda when the Wisconsin potato industry welcomed visitors attending the Potato Marketing Association of North American (PMANA) Conference, July 16-18, at the Chula Vista Resort in Wisconsin Dells.
The Wisconsin Potato & Vegetable Growers Association (WPVGA) played host to visitors hailing from potato growing regions far and wide—Wisconsin, Minnesota, North Dakota, Maine, Washington, Idaho, Oregon and five provinces of Canada, including Prince Edward Island.
All descended on the Wisconsin Dells to discuss issues and challenges relevant to them and relating to potato and vegetable growing across their regions.
The mission of PMANA is to “gather information pertaining to bargaining and the potato industry on a North American level.” PMANA helps member associations stay informed on the bargaining process and works to maintain profitability to the producers (see www.pmana.org.)
This is done by analyzing and disseminating information to member associations, such as the WPVGA, so they can be better informed in their bargaining process.
It’s important to note that PMANA promotes harmony within the industry and its organizations throughout North America. PMANA continues to strive for an expanded market for its grower members and their distribution chains.
