Wisconsin Potato and Vegetable Growers Association
Interview with Larry Alsum
Larry Alsum of Alsum Produce, Friesland, Wisconsin, was elected Chairman of the United States Potato Board (USPB) on March 16, 2007 at the organization’s Annual Meeting in Broomfield, Colorado. The potato grower/shipper expressed his appreciation for his fellow board members’ confidence and support in electing him to leadership. “I am looking forward to serving the USPB to the best of my ability and to lead the Board as we serve the entire US potato industry,” he said.
This is Alsum’s fourth year representing Wisconsin on the USPB. He
spent the previous two leading the Domestic Marketing Committee. He
became involved with the USPB because he believes that the Board serves a valuable function in the potato industry—to increase demand for potatoes and assisting growers to
understand the changing dynamics of the potato industry.