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Wisconsin Hosts Future Leaders of Potato Industry

WPVGA grower members, staff, and PILI participants stand up for potatoes at Washington Summit

By Joe Kertzman, managing editor, Badger Common’Tater

Many members of the Wisconsin contingent “Standing Up for Potatoes on Capitol Hill” include, from left to right, Keith Wolter (Hyland Lakes Spuds), Chelsea Zegler (McCain Foods), Erin Meister (Reabe Spraying Service), Joe Kertzman (WPVGA), Matt Young (Wisconsin Potato Coalition), Natalie Nesburg (Potato Sustainability Alliance), Tamas Houlihan (WPVGA), Mark Finnessy (Okray Family Farms) and Eric Schroeder (Schroeder Bros. Farms). Also Attending the Washington Summit were Larry Alsum and Wendy Dykstra.

Wisconsin rolled out the red carpet for future leaders of the potato industry, welcoming them to the state, February 19-22, for the Leadership, Education & Advancement Foundation’s “Potato Industry Leadership Institute” (PILI).

Visitors enrolled in the Leadership Institute traveled from Colorado, Idaho, Indiana, Iowa, Maine, Massachusetts, Michigan, Minnesota, Montana, Nebraska, New York, North Dakota, Oregon, Pennsylvania, and Washington for two full days of leadership training.

The PILI program provides an overview of the local and national potato industry, including challenges and issues beyond the production sector.

2025 PILI Grower Leader Colin Szawlowski of Valley Spud, Hadley, Massachusetts, welcomed participants to Madison, Wisconsin, and began introductions.

Leadership Institute participants introduced each of their assigned classmates after having talked to and interviewed them beforehand and provided information about their assigned partner’s farms/employers, families, leadership goals, and something fun about that person.

National Potato Council (NPC) Chief Operating Officer Mike Wenkel, Wisconsin Potato & Vegetable Growers Association (WPVGA) Executive Director Tamas Houlihan, and Potatoes USA Chief Marketing Officer Kim Breshears presented “Understanding the Organizations of the U.S. Potato Industry.”

Click here to read the full Badger Common’Tater article. 

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